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Apple will launch a cheaper Apple TV model in the second half of this year, analyst Ming-Chi Kuo forecast Friday. It will be part of the company’s effort to improve its cost structure the device linenoted Kuo in a tweet.
“I think Apple’s aggressive strategy of integrating hardware, content and services amid the recession will help close the gap with its peers,” the analyst wrote.
Apple will launch a new version of the Apple TV in the second half of 2022, improving the cost structure. I think Apple’s aggressive strategy of integrating hardware, content, and services amid the recession will help close the gap with its peers.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022
Apple declined to comment on Kuo’s prediction.
Currently you can get 32GB Apple TV 4K for $179 (or $199 for the 64GB).
“If your main priority is getting access to streaming apps on a TV, I wouldn’t recommend spending $179 on an Apple TV 4K. Roku’s $40 Express 4K Plus and Google’s $50 Chromecast with Google are just as capable in terms of streaming.” CNET’s Eli Blumenthal said of the device.
That Apple TV HD still costs $149 and has no 4K support.
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